Creative Strategist (m/f/d) - in 8321

What you bring

• Creative experience: Experience in creative strategy, performance marketing, social media, content marketing or advertising.
• A feel for storytelling: You know how advertising messages and attention-grabbing content have to be built.
• Performance understanding: You understand how social media and performance creatives work and what makes content successful.
• Data instead of gut feeling: You can back up creative decisions not only with taste, but also with data.
• KPI understanding: Metrics such as CTR, CPC, conversion rate, CPA or ROAS are familiar to you.
• Content that sells: You understand the difference between content that looks good and content that actually sells.
• Target group understanding: You can analyse target groups and develop different hooks, angles and messages from them.
• Ideas & execution: You bring plenty of ideas, but can also prioritise them, implement them in a structured way and test them consistently.
• Independent way of working: You work in a structured, self-reliant and pragmatic way.
• Languages: Very good German and English.
• Affinity for animals: A personal connection to horses, dogs or animal health is a big plus.

Your tasks

• Developing creative ideas:
  You continuously develop new campaign ideas, hooks, storylines, messages and advertising angles that create attention and convince our target groups.
• Designing performance creatives:
  You think in videos, UGC, ads, reels, static creatives and new formats for Meta, Instagram, TikTok and other digital channels.
• Turning ideas into execution quickly:
  You translate your concepts into clear, inspiring briefings for our content team, creators and external partners and accompany them through to the finished creative.
• Recognising what works:
  You analyse creative performance and find out which hooks, messages, formats and ideas really have an effect.
• Testing, learning & scaling:
  You derive new hypotheses from data and observations, continuously develop variations and consistently build on successful approaches.
• Understanding & surprising target groups:
  You look closely at the needs, problems, wishes and buying motives of our customers and develop relevant, convincing communication ideas from them.
• Spotting trends early:
  You watch social media, advertising, creators and brands and decide which trends and mechanics we use for EWALIA or deliberately reinterpret.
• Helping to shape campaigns:
  You work closely with performance marketing and content and contribute your ideas to product launches, promotions and seasonal campaigns right from the start.
• Trying new paths:
  You question existing creative approaches, bring in new perspectives and drive topics forward independently when you see potential.

What we offer you

• Place of work: 8321 St. Margarethen an der Raab
• Full-time: 38.5 hours/week
• Collective agreement minimum salary € 2,535 gross per month (full-time, 38.5 h, 14 x per year)
• Overpayment depending on qualification and experience
• A modern office with a relaxed atmosphere
• Further training in marketing
• Team events and shared activities